Sunday, October 12, 2008

Marketing ‘Made in India’ brand

Constru India’s tenth expo aims to showcase Indian expertise in construction industry

One of the biggest construction shows of the country, Constru India 2008 came to the city with its curtain raiser to offer a preview to the industry on what they can expect from this year’s exhibition scheduled to be held in Mumbai.

The exhibition which was started to highlight the progress made so far in infrastructure construction sector and the policy initiatives by the Government will be conducting its tenth edition this year. It aims to showcase the progress made in the country to help strengthen ‘Made in India’ image for Indian technologies, expertise and services along with new technologies.

The three-day event at Mumbai will bring together business leaders from public and private sectors along with senior officials from Central and State governments to address the development of infrastructure construction sector. Speaking at the curtain-raiser here, Avneet Singh, vice-president, Winmark Services said, “Constru India is the most anticipated exhibition for infrastructure and real estate companies in the country as well as abroad”. The Jindal Steel and Power assistant vice-president (marketing) R. S. Bhatia described it as an effort to bring together the industry as well as all the other stakeholders onto a common platform. “This is the third year we are participating in the event and I am proud to see that every year the event has become bigger with more representatives from India and abroad”. Added P.V. Chandramohan, president-Technical, Navayuga Engineering Company, “Constru India is a forum that gives a panorama of the construction industry in the country”.
Case study

A case study on the airports in the country would be presented at the main event and would deal with redevelopments of airports in the country as well as address other infrastructure requirements around the same.

T.L.S.

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