Real Estate TV to air from DTH Platform

Real Estate TV, a 24×7 TV channel dedicated to real estate and infrastructure, on Sunday said it is in talks with leading direct-to-home operators, including Dish TV and TataSky, to beam its signals.

“We are at an initial stages of discussions with DishTV, TataSky and Reliance. Most probably by next week we will be finalising our partner,” Real Estate TV CEO Prem Menon said.

“There are issues to be sorted out over pricing among others with the DTH operators after which we will come to some conclusion,” he added.

The channel, launched by Alliance Broadcasting, the media company of the Rs 4,400-crore Alliance Group, is available across the country through cable television.

Menon said the company also has plans to foray into the overseas countries, including the US, the Middle East, Canada, Australia among others.

By February next year, the channel will be going into the overseas countries to cater to Indian population abroad, he added.

In India, Real Estate TV has tied up with cable service providers such as Hathway, InCable, Seven Star and Asianet.

Menon said the channel is targeting high net worth viewers in metros through its programmes comprising latest updates on all aspects of real estate, including infrastructure.

Real Estate TV has recently appointed MQ Networks for undertaking its marketing and advertisement activities.

As per the agreement signed between the two firms, MQ would look after sales promotion, marketing, media sales of the channel.