Reliance Big TV DTH launched

HYDERABAD: Consumers in the State will now have a wider choice of Direct to Home service providers with Reliance Big TV launching its service across 491 cities on Thursday.

‘Big TV’ comes with 200 plus channels with eight transponders at its disposal, latest technology and several new features to enhance the TV viewing experience of consumers, Chief Executive Officer Arun Kapoor said here on Thursday.

Addressing mediapersons, Mr. Kapoor said the company would offer over 300 channels by the middle of next year and would also provide features like Picture-in-Picture to enable viewers to watch 12 TV channels at the same time. The DTH service is available at 6,517 outlets in the State including 83 exclusive Reliance branded outlets. At present available in 6,500 towns in the country, it would reach 10,000 towns by March, 2009, he said.

Predicting huge growth potential for DTH sector, he said the company had infrastructure in place to serve over five million new customers every year. The initial subscription would be about Rs. 1,990 for ‘South Starter Pack’ with 147 channels and Rs. 2,100 for ‘South Popular Pack’ of 150 channels.